MYDEALERSHIPVIEW vs DealerKit

MYDEALERSHIPVIEW vs DealerKit: Which UK Dealer Management System Fits Your Dealership?

Most comparisons on this site put a DMS-first platform against a website company that added admin tools. This one is different, and we'll be straight about that from the start.

DealerKit is a genuine DMS-first competitor. Founded in 2021 by people who ran their own used-car business, it won Car Dealer Power's Dealer Management System of the Year in 2025, took Product Innovation of the Year in 2024, and was the first product ever awarded Car Dealer Recommends by Car Dealer Magazine; scoring 97/100 across an extended real-world test, with full marks in most categories.

That's not a competitor you dismiss. So this comparison isn't about who has more features. It's about two platforms that agree on the destination — a system that runs the dealership rather than just advertising it — and got there from different starting points.

If you're comparing dealer software more broadly, our honest breakdown of the best dealer management software for UK independents covers the wider market. This one goes a level deeper: MYDEALERSHIPVIEW vs DealerKit.

The short version

DealerKit was built by dealers. Its founders spent decades running a motor retail business and built the software they wanted to use in their own showroom, backed by what the company describes as over 100 years of combined motor trade experience. That shows in the product: it feels like it was designed by someone who has actually stood on a forecourt at 5pm on a Saturday.

MYDEALERSHIPVIEW was built by process consultants working directly with car dealerships. Over 50 years' combined experience in business process optimisation and process engineering, applied to how independent UK dealerships operate; starting from "where is work being duplicated, dropped or done twice" rather than "what did we wish we had at our own dealership."

Both are legitimate origins, and they produce different instincts. Trade experience tells you what a dealer needs. Process engineering tells you why the work exists in the first place and whether it needs to. The best answer for your dealership depends on which of those you think your operation is short of. One telling piece of feedback: clients find our platform much simpler to navigate!

Where the two genuinely overlap

An honest comparison has to start here, because the overlap is substantial. Both platforms offer:

Stock management with marketplace advertising (AutoTrader, CarGurus, Motors, eBay)

Lead and enquiry management with full customer history

Sales tracking and deal management

Invoicing tied to the vehicle record

Vehicle cost and expense tracking with per-vehicle margin visibility

Workshop and job management, coordinating sales and service

Reporting and performance metrics

Websites and consultancy alongside the core software

If you were hoping this article would tell you DealerKit is missing the basics, it isn't, and we're not going to pretend otherwise. The differences are narrower and more specific than that, which makes them more useful to understand.

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## Feature comparison

*"Not listed" is deliberately different from "does not exist." This is based on each provider's publicly available information, not an assumption that an unlisted capability can't be delivered on request.*

Pricing: the clearest practical difference

MYDEALERSHIPVIEW publishes its pricing: Starter £175/month ex VAT (25 active vehicles, SEO-optimised website, stock, test drives, part exchange, AutoTrader Connect, workshop management, invoicing, Kanban boards, brochures), Professional £250/month ex VAT (60 vehicles, full accounting, advanced reporting, e-signing), Business £325/month ex VAT (bespoke website design and build, enhanced SEO, custom domain).

DealerKit doesn't publish a price list. You request a demo and get a quote.

There are fair arguments for quote-based pricing — dealerships differ, and a tailored quote can genuinely fit a business better than a rigid tier. But it does mean you can't compare before you talk to someone, you can't budget from a website visit, and you can't easily tell whether the dealer down the road is paying the same as you.

Transparent flat pricing is the position we've deliberately taken, and it's one of the few places where the difference between these two platforms is unambiguous rather than a matter of emphasis.

Dealer takeaway: when a price isn't published, ask three questions on the call — what's the total monthly cost with everything you actually need, what happens to that price as stock grows, and what's the contract length. Then compare that number, not the headline.

Where the two genuinely differ

1. Dealer instinct vs process engineering

DealerKit's pitch is that it was built by dealers who know the job. That's real, and it produces software that feels natural to people who've worked in the trade — which is exactly why it tests so well with dealers.

MYDEALERSHIPVIEW's pitch is different: it was built by consultants whose profession is business process optimisation and process engineering, working alongside independent UK dealerships. The question that starts a feature isn't "what did we want when we ran a forecourt," it's "what work does this remove, and why does that work exist at all."

Neither is automatically better. Trade experience is unbeatable at knowing what dealers need. Process engineering is better at spotting work that shouldn't be happening in the first place. If your dealership already runs well and you want software that fits how you work, DealerKit's instinct is a real asset. If your dealership feels busy but inefficient — duplicated entry, things falling between people, prep bottlenecks nobody can see — that's a process problem, and process engineering is what it responds to.

2. Compliance as a workflow, not a by-product

Both platforms handle sales, service and customer records. Where MYDEALERSHIPVIEW goes further is treating compliance as its own workflow rather than a consequence of good record-keeping.

The test-drive module is the clearest example: registration, date and time stamps, licence upload with inline preview, address matching against the licence, and searchable, sortable records. That exists specifically for the moment a speeding fine arrives, a dispute starts, or Trading Standards asks who was driving. DealerKit's public feature pages cover sales, service, compliance and management tools broadly, but don't detail an equivalent test-drive evidential module.

The same thinking sits behind the motor-trade legal consultancy package — specialist-drafted documentation, Consumer Rights Act 2015-aligned frameworks, ongoing advisory support. DealerKit also offers consultancy, so this isn't a category DealerKit ignores; the difference is that ours is specifically legal and compliance-focused, built with a specialist consultancy.

3. VAT margin scheme: native vs integrated

DealerKit partners with Xero and Sage for accounting, which is a sound approach and gives dealers a familiar ledger. MYDEALERSHIPVIEW calculates VAT margin natively inside the sales and invoicing workflow from the Starter tier, with full accounting features from Professional — no second system required for the core sale-to-invoice journey.

Fair to concede: both routes get you to a compliant VAT position. The difference is whether the calculation lives inside the platform or depends on a connected accounting system you also hold, configure and maintain.

4. Advertising strategy: syndicate, or reduce dependence

DealerKit feeds the major portals well — AutoTrader with price indicators, CarGurus, Motors, eBay — and dealers reviewing it consistently praise how cleanly that works.

MYDEALERSHIPVIEW covers similar ground and adds two things pointing in a different direction: free public listings on our own platform with no per-listing fees or commissions, and direct paid/social integration through Google Vehicle Ads, Meta and TikTok. The underlying strategy isn't "advertise in more places" — it's "reduce how much of your customer acquisition you rent from marketplaces."

5. Presentation and imagery

Neither platform's public materials suggest DealerKit offers vehicle image editing. MYDEALERSHIPVIEW includes AI vehicle descriptions, AI photo ordering, and ReFrame — placing vehicles onto real dealership, showroom or studio backgrounds with matched shadows, reflections and lighting, rather than the generic "AI showroom" composite most background tools produce. The test isn't whether the background is removed; it's whether the result looks like the car was genuinely photographed there.

6. Websites: bespoke either way, but priced differently

DealerKit builds bespoke websites and works with web design partners such as Starkwood Media Group. MYDEALERSHIPVIEW includes a modern, SEO-optimised website on every tier and upgrades it to a fully bespoke design and build on Business — see [Autoprestige Cars](https://www.autoprestigecars.co.uk/) for a live example.

The practical difference is knowing what it costs. Ours is on the price list at £325/month ex VAT; DealerKit's bespoke website sits inside a quote.

Where DealerKit may be the better fit

This needs saying clearly, because DealerKit is a strong product with genuine advantages.

Proven and independently tested. 97/100 in Car Dealer Magazine's extended real-world trial, DMS of the Year 2025, Product Innovation 2024. That's independent validation we don't yet have.

Track record since 2021 with rapid growth, strong customer service reputation and a loyal dealer base.

If your priority is a well-proven, dealer-designed system with independent awards behind it and you're comfortable getting pricing on a call, DealerKit is an excellent choice and we'd say so to any dealer asking.

Where MYDEALERSHIPVIEW may be the better fit

MYDEALERSHIPVIEW makes more sense when:

You want to know the price before the call. Published, flat, no-negotiation pricing.

Compliance exposure worries you. Test-drive evidence, CRA 2015-aligned documentation and specialist legal advisory built around the disputes that actually cost dealers money.

You want to depend less on paid marketplaces. Free public listings, plus direct Google Vehicle Ads, Meta and TikTok integration.

Presentation is a competitive lever for you. ReFrame, AI descriptions and AI photo ordering as part of the same stock workflow.

Your problem is process, not tooling. If the dealership feels busy but inefficient, that's what process engineers are trained to fix — and it's what the platform was designed around.

You want the website costed on the price list, from SEO template to bespoke build, without a separate quote.

The honest trade-off: DealerKit has awards and independent testing we don't. We're newer. What we'd say in return is that being newer means no legacy debt and faster response to what dealers ask for — but that's a promise about the future, and awards are evidence from the past. Weigh those how you see fit.

The question dealers should actually ask

With TraderWay or Car Dealer 5, the question is "website-first or DMS-first?" With DealerKit, both platforms are DMS-first, so that question doesn't help. The more useful one here is: what kind of expertise does your dealership need next?

If you need software that mirrors how a good dealership already works, built by people who've run one, DealerKit answers that directly and has the independent scores to back it.

If you suspect the way your dealership works is itself the problem — duplicated entry, invisible prep bottlenecks, compliance held together by paperwork, too much acquisition rented from marketplaces — that's a process question, and it's what MYDEALERSHIPVIEW was built by process engineers to address.

Conclusion

DealerKit and MYDEALERSHIPVIEW are closer to each other than most platforms in this market. Both are DMS-first, both cover stock, sales, CRM, invoicing, workshop and reporting, both offer websites and consultancy alongside the software.

DealerKit's strengths are real and independently verified: built by dealers with decades of trade experience, multi-award-winning, 97/100 in Car Dealer Magazine's real-world test, and genuinely easy for staff to adopt.

MYDEALERSHIPVIEW's differences are narrower but specific: transparent published pricing, native VAT margin calculation, test-drive compliance as its own evidential workflow, motor-trade legal consultancy, free public listings, ReFrame image realism, direct social and Google Vehicle Ads integration, and a website included on every tier that scales to bespoke — all built by consultants with over 50 years' combined experience in business process optimisation and process engineering.

The question isn't which is the better DMS in the abstract. It's whether your next gain comes from software that matches how dealerships work, or from software built to question how they work.

If MYDEALERSHIPVIEW didnt exist, DealerKit would be on our list of top recommendations

For the wider market, see our best dealer management software for UK independents comparison.

Frequently asked questions

References

The Best dealer management software uk

MYDEALERSHIPVIEW vs TraderWay

MYDEALERSHIOVIEW vs Motordesk

MYDEALERSHIPVIEW vs Car Dealer 5

MYDEALERSHIPVIEW vs ClickDealer

Your cars perfectly ReFramed

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