MYDEALERSHIPVIEW vs Click Dealer

MYDEALERSHIPVIEW vs Click Dealer: Which UK Dealer Platform Fits Your Dealership?

Click Dealer is the largest competitor in this comparison series, and the most established. Formed in 1999 in Stoke-on-Trent, it now claims more than 1,800 UK dealers on its platform, employs a substantial in-house development team, and has spent over twenty years building one of the broadest product suites in the UK motor trade; ClickDMS, ClickWeb, ClickLeads, ClickEngage, ClickBuy, ClickMedia+, ClickReputation and more.

It's also, on finance, genuinely ahead of everyone in this market. Click Dealer was acquired by Evolution Funding Group and its finance tooling is built on Evolution's Smart Calculator: pre-eligibility checking against live lender criteria, a curated panel of 30+ lenders, quotes that stay active for 30 days, and finance leads dropping straight into the DMS. One dealer quoted on their site reports finance penetration rising from 15% to 35% after adopting it.

We're not going to pretend we match that. If finance penetration is your priority, this comparison has a short answer, and it isn't us.

But finance isn't every dealership's problem, and Click Dealer's scale and ownership structure carry trade-offs worth understanding before you sign. That's what this article is actually about.

If you're comparing more broadly first, our honest breakdown of the best dealer management software for UK independents covers the wider market.

The short version

Click Dealer is a finance-led, all-in-one platform for dealers who want breadth. Websites, DMS, lead management, online retailing, stock sourcing, reputation management, digital marketing services and market-leading finance integration — from a company with 20+ years in the trade, now part of a motor finance group.

MYDEALERSHIPVIEW is an operations-led platform built by process consultants. Over 50 years' combined experience in business process optimisation and process engineering, applied to how independent UK dealerships run day to day: stock, sales, CRM, invoicing, VAT margin, part exchange, workshop preparation, test-drive compliance — with an SEO-optimised website on every tier and transparent published pricing.

The choice between them is less about features than about two structural questions: how much platform do you actually need, and whose commercial interests is it designed around?

Where the two genuinely overlap

The overlap here is the largest of any comparison we've published. Both platforms provide stock management with automated spec lookup and photo upload, marketplace feeds to AutoTrader, CarGurus and Motors, full CRM and lead management with assignment and follow-up, sales progression and deal management, digital invoicing, VAT record-keeping, workshop management covering technicians, jobs, parts and expenses, reporting and performance analytics, dealer websites with technical SEO, and Google Vehicle Ads capability; both companies are Google-approved vehicle ads providers.

Click Dealer also supports Making Tax Digital with Sage and Xero exports, maintains a digital audit trail on every transaction for FCA purposes, and organises finance data and complaints for FCA submissions.

So this isn't a case of one platform having the basics and the other having everything. On core DMS function, these are two capable systems. The differences are structural.

Feature comparison

"Not documented" means we could not verify the capability from public information. It does not mean it cannot be provided.*

Why price comparison doesn't work here — and what to ask instead

We can't put Click Dealer's pricing in a table, because Click Dealer doesn't publish it. You book a call and receive a quote, typically for a bundle like Click Dealer in a Box.

There are fair reasons for that. Their product range is genuinely modular, dealerships differ enormously, and a tailored quote can fit a business better than a fixed tier. We're not suggesting anything improper.

But it does have practical consequences. You can't budget from a website visit, you can't shortlist without a sales conversation, and you can't easily know whether the dealer down the road is paying the same as you for the same thing.

MYDEALERSHIPVIEW publishes flat pricing — £175, £250 and £325 per month ex VAT, with the website, workshop management, test-drive compliance, invoicing, VAT margin and part exchange present from the entry tier. That's a deliberate position, not an accident.

If you're getting a Click Dealer quote, ask these five things: what's the total monthly cost including every module you'll actually use; what's the minimum contract term and early exit cost; which modules are bundled versus billed separately; what happens to the price at renewal; and whether any part of the pricing is contingent on finance volume written through their panel.

That last question matters more than it sounds, which brings us to the real structural difference.

The difference that matters most: independence

This needs stating carefully and factually, because it's the single most important thing a dealer should understand before choosing between these two platforms.

Click Dealer is owned by Evolution Funding Group, one of the UK's largest motor finance brokers. Evolution brokers over £1bn in motor finance annually and has won Best Broker at the Credit Strategy Car Finance Awards multiple years running. Click Dealer's finance tooling runs on Evolution's Smart Calculator and its curated 30+ lender panel.

That is a genuine strength, and we'll say so plainly: it's precisely why Click Dealer's finance integration is better than anyone else's in this market. A finance group builds better finance tools. The 15%-to-35% penetration figures dealers report aren't marketing fluff — that's what deep lender integration delivers.

It also means the platform's commercial logic is oriented around finance volume. Software owned by a finance broker is, reasonably and openly, designed to increase finance penetration through that broker's panel. If that's what you want, the alignment works in your favour and you should take advantage of it.

MYDEALERSHIPVIEW is independent. We don't broker finance, we don't own a lender panel, and no part of our revenue depends on which finance route you choose or how much you write. Our software is designed to make your dealership run more efficiently, full stop — because that's the only thing we're selling.

Neither model is wrong. But they're different, and a dealer signing a multi-year platform contract deserves to understand which one they're buying into.

Also worth knowing: Evolution Funding is private-equity backed via LDC, and Click Dealer became an operating subsidiary following acquisition. PE ownership brings investment and development resource: Click Dealer's continual product releases are evidence of that. It also brings return expectations that eventually surface somewhere: pricing, packaging, or strategic direction. Worth factoring into a long-term platform decision either way.

Where the two genuinely differ

1. Breadth vs focus

Click Dealer's product range is enormous: DMS, websites, leads, online retailing, stock sourcing, reputation management across 88 review sites, walkaround video and 360° imagery, PPC and social media management, stock funding integration, finance, FCA tooling. For a growing dealership or small group that wants one supplier for everything, that's a real advantage and few can match it.

The counter-question is whether you'll use it. Breadth costs money whether or not you touch every module, and a platform built to serve dealerships from small independents to multi-site groups carries complexity that a five-car forecourt doesn't need. We've said before in our wider comparison that Click Dealer's breadth can be more than a small dealer requires; that's still our honest view.

MYDEALERSHIPVIEW is narrower on purpose. Stock, sales, CRM, invoicing, VAT, part exchange, workshop, compliance, website as well as marketing and image optimisations. Done properly, in one connected system, at a published price.

2. Finance-led vs operations-led

Click Dealer's platform is built outward from the finance and sales journey: get the customer to a compliant, personalised finance quote, capture the lead, stack the deal, close it. ClickEngage extends that to 24/7 online deal building including part exchange and finance application.

MYDEALERSHIPVIEW is built outward from the operational journey: acquire the vehicle, prepare it, track the work through the workshop, evidence the test drive, handle the part exchange, invoice it, know the true margin. The sale is one step in a chain rather than the organising principle.

If your gap is conversion and finance penetration, Click Dealer addresses it directly. If your gap is what happens on the forecourt and in the workshop between buying a car and handing it over, that's our territory.

3. Compliance: FCA vs consumer law

Both platforms take compliance seriously, but different compliance.

Click Dealer's is oriented around regulated finance; digital audit trails, complaints organisation, FCA submissions, lender-approved calculations, automated eligibility checks. Given their ownership, that's exactly what you'd expect, and it's strong.

MYDEALERSHIPVIEW's is oriented around consumer law and evidential records; the test-drive module capturing registration, timestamps, licence upload with inline preview and address matching, alongside a motor-trade legal consultancy package with specialist documentation, Consumer Rights Act 2015-aligned frameworks and ongoing advisory support for disputes, deposits, complaints and Trading Standards.

If you write a lot of finance, Click Dealer's compliance layer is more relevant to you. If your exposure is customer disputes, faulty-goods claims and test-drive incidents, ours is.

4. Marketing: services vs software

Click Dealer offers in-house digital marketing specialists, managed PPC and social campaigns — a services layer alongside the software, with the expertise and the ongoing cost that implies.

MYDEALERSHIPVIEW builds the channels into the platform: direct Google Vehicle Ads, Meta and TikTok integration, plus free public listings on our own platform with no per-listing fees or commissions. Less hand-holding, more control, no monthly management fee. We also have a marketing platform for PPC ads management and automated social media posting.

5. Vehicle presentation

Click Dealer's ClickMedia+ captures walkaround videos and 360° imagery from a phone and syncs listings across platforms — genuinely useful, and something we don't offer.

ReFrame goes at still photography instead: placing vehicles into realistic dealership, showroom or studio environments with matched lighting, shadows and reflections, so the result looks as though the car was genuinely photographed there rather than cut out and dropped onto a generic AI showroom.

Different tools for different jobs. If video is central to how you sell, that's a point for them.

Where Click Dealer may be the better fit

Said plainly, because it's often true:

Finance penetration is your priority. Nobody in this market matches Evolution's Smart Calculator, the 30+ lender panel, or the pre-eligibility technology. If you want to write more finance, go to them.

Longevity matters to you. Since 1999, 1,800+ dealers, weekend support, a strong Trustpilot record and continual development. We can't claim that track record.

If several of those describe you, Click Dealer is the better choice and we'd tell a dealer so directly.

Where MYDEALERSHIPVIEW may be the better fit

You want to know the price before the call. Published, flat, comparable.

You want an independent platform. No finance broker ownership, no lender panel, no commercial interest in how you fund your sales.

Your problem is operations, not conversion. Preparation bottlenecks, duplicated entry, work falling between people — the things process engineers are trained to find.

You run your own workshop and want job cards on a visual Kanban board rather than jobs recorded as costs.

Your compliance exposure is consumer law, not FCA. Test-drive evidence, CRA 2015-aligned documentation, specialist legal advisory.

You want less dependence on paid channels. Free public listings with no fees, direct Google Vehicle Ads, Meta and TikTok.

You want a bespoke website on the price list Autoprestige Cars is a live example, not a separate quote.

You'd rather not pay for modules you won't use.

The question dealers should actually ask

First: what's actually costing me money right now? If it's finance penetration, conversion or scale across multiple sites, Click Dealer is built for that. If it's preparation delays, admin duplication, compliance paperwork or disputes, that's a process problem and it's what we were built to solve.

Second: whose interests is my platform designed around? Click Dealer's finance tooling is excellent precisely because a finance group built it — and that same ownership shapes what the platform optimises for. Ours optimises for your dealership running more efficiently, because that's all we sell. Both are legitimate. Know which one you're choosing.

Conclusion

Click Dealer is the most established platform in this comparison and, on finance, the strongest in the UK independent market. Twenty-five years in the trade, 1,800+ dealers, a genuinely broad product suite, in-house development and marketing teams, FCA-grade compliance tooling and finance integration built by a business that brokers over £1bn a year. For a dealership where finance is the growth lever, or a group wanting a single supplier across everything, it's a serious and credible choice.

MYDEALERSHIPVIEW is a different proposition: independent, transparently priced, focused, and built by consultants with over 50 years' combined experience in business process optimisation and process engineering. Stock, sales, CRM, invoicing, VAT margin, part exchange, workshop preparation with job cards and Kanban, and test-drive compliance — with the website included on every tier and specialist motor-trade legal support alongside.

Frequently asked questions

References

The Best dealer management software uk

MYDEALERSHIPVIEW vs TraderWay

MYDEALERSHIOVIEW vs Motordesk

MYDEALERSHIPVIEW vs Car Dealer 5

MYDEALERSHIPVIEW vs DealerKit

Your cars perfectly ReFramed

Marketing Automations

Partner with us